2007 — November 19, 2007 — Charmin said a final farewell to Dick Wilson, 91, who portrayed the lovable Mr. Whipple in Charmin advertising from 1964 to 1985.
Charmin introduced a new product, Charmin Ultra Strong, and the slogan "Rediscover Charmin. Choose the one that's best for you." The "Call of Nature" bear campaign featured a red bear for Charmin Ultra Strong and a blue bear for Charmin Ultra Soft.
2006 — Charmin unveiled the first-ever fully staffed, deluxe public restrooms in New York City's Times Square for the holiday season. The Charmin restrooms offer accessible, family-friendly facilities in high-traffic areas during the busiest time of the year. The restrooms received more than 330,000 people from all over the world.
2001 — Charmin introduced the adorable Cubs as part of its animated commercial series.
Regular Charmin became even softer. The new, improved Charmin was so much softer, you could feel the difference.
2000 — A new animated advertising campaign was launched, called “Call of Nature,” featuring a bear in the woods experiencing Charmin's comfortable feeling.
P&G presented Dick Wilson (Mr. Whipple) with a lifetime achievement award at a reception with his family and friends.